SHEER COVER: Infomercial Review
The new infomercial for a product called Sheer Cover promises that with it, users can “get the sophisticated, radiant look of the stars.” But is that really the best advertising strategy / promise to use for any product? Think about what Hollywood stars have had to offer us in recent years:
* A man who rants against Jews and beats his wife and cusses her out on the telephone.
* A heavy drinker with multiple DWI’s and probation time.
* A woman who keeps defying the court and going to jail.
Great role models, huh? And we want to look just like them! For some reason, America has decided they want the body of the stars….the hair of the stars…the money of the stars….the voices of the stars….and yes, the skin of the stars. Never mind that they are usually some of the worst people in the world. They’re famous, and that’s all that matters.
Fortunately, beauty need not be that closely connected with the idiots in Hollywood. Beauty is a good thing, and it’s something that Sheer Cover does a great job of offering women.
In case you’re not familiar with it, Sheer Cover is a skin care product that goes beyond just makeup or concealer. It’s an all-natural product that hides sun damage, dark circles, freckles, acne, birthmarks, and more on the skin. It’s like an air brush for your body. The foundation comes in four different tones, to match your skin tone: dark, tan, medium and light.
The best part: You now have the opportunity to not only look better than the stars, but to outdo them in character matters, too. I’ve seen Sheer Cover in action, and it’s a great product. Give it a try.
Posted: November 23rd, 2010 under Uncategorized.
Tags: as seen on tv, beauty product, commercial, concealer, cover, cover up, infomercial, make up, sheer, sheer cover, sheercover, womens
Comments: none


